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2024 Newsmaker Leadership Series – The Business of Sports in Atlanta

Wednesday, 03.27.2024

11:30 am - 1:15 pm

Loudermilk Conference Center

40 Courtland Street NE
Atlanta, GA 30303

The Sports Business Journal ranked Atlanta the #5 Best Sports Business City in America in 2023. By their own admission, the ranking seemed low when considering the world-class facilities and sports properties in the city. But Atlanta is considered by many as hard to navigate, congested, and “near capacity.” As the business of sports continues to grow and the city prepares for some huge events in the coming years, we’ve pulled together a panel of sports experts to talk about what’s next for Atlanta.


Lisa Benjamin, Chief Operating Officer, City of Atlanta

Dan Corso, President, Atlanta Sports Council

Brad Ross, VP Global Sports & Entertainment Marketing and Partnerships at The Coca-Cola Company

Tim Zulawski, President, AMB Sports and Entertainment

Moderator – Jeff Schultz, formerly of The Athletic


Wednesday, March 27th
11:30 a.m. – Registration
Noon – Buffett Lunch
12:20 p.m. – Program with audience Q&A
1:15 p.m. – Adjourn


Loudermilk Conference Center
40 Courtland Street NE, ATL GA 30303

The ticket price includes parking. Parking is available in a parking garage connected to the building. CLICK HERE for directions. 


The Atlanta Press Club offers sponsorship opportunities and promotion for your company with this event. Please contact Paula Hovater at or 404-625-2882 for details and benefits.

APC member tickets – $35
Nonmember tickets – $45

Working journalists who wish to cover this event but not partake in the reception may attend for free. Reservations are still required and can be made by calling 404-577-7377 or emailing

Please contact us at to purchase a table.

Not a member? Click here for more information.