The Account Executive solicits new advertisers and increases share of business for existing advertisers. This position assesses the market potential of prospective accounts and meets with local businesses to learn about their marketing needs. The Account Executive achieves assigned revenue goals through sale of airtime, internet or other products and services to new and existing clients.
40%-Sells advertising time and provides continuing service to advertising agencies and direct accounts. Assesses the advertising revenue potential of assigned television and non-television accounts. Conveys advertisersâ€™ marketing needs to sales management, research, production and/or promotion in order to design a presentation which shows how the station can fulfill those needs with a television schedule, internet schedule, commercial concept and/or promotional event. Maintains positive client and station personnel relationships.
40%-Utilizes available published information about each assigned or prospective advertiser and their industry in order to approach advertiser with an educated sensitivity. Makes presentation to advertisersâ€™ key decision makers in written and/or visual form. Manages client-chosen solutions. Provides excellent customer service to clients.
10%-Provides management with timely and accurate monthly, quarterly and annual budget forecasts. Maintains accurate records of individual list performance. Generates any additional station specific reports as required.
5%-Adheres to stationsâ€™ credit and collection policies and procedures. Assists business office in credit and collection activities as needed.
5%-Maintains understanding of local market ratings, competitive media, station strengths, industry and product knowledge. Utilizes supplementary market research. Remains updated regarding industry trends through trade publications and marketing seminars.
Job Requirements: Minimum Qualifications:
All must be met to be considered.
Completion of high school, or equivalent. College degree preferred.
Related sales/marketing courses and seminars helpful.
Minimum two years media sales (TV, radio, cable) background preferred; other business-to-business outside sales considered.
Specific Knowledge, Skills and Abilities:
Full understanding of current TV ratings
Understanding of share trends, psychographic research and programming philosophies
Solid grasp of retail marketing concepts
Some knowledge of strengths and weaknesses of competitive media
Strong sales skills and the ability to create effective sales promotions. Good computer skills. Good problem solving skills Strong multi-tasking skills. Adaptable and effective negotiating skills.
Ability to thrive in a team-oriented, competitive, fast-paced environment
Good customer service skills and professional demeanor
Interested, qualified candidates should apply on line at www.meredith.com/meredith_corporate/careers.html
Meredith Corporation, CBS46 WGCL-TV is an Equal Opportunity Employer