This position contributes to setting the overall online editorial and audience strategy and works to ensure the strategic value of all content developed, edited and promoted by the Division of Marketing & Communications. Half storyteller and half project manager, the managing editor executes the content plan. The managing editor’s job is predominantly execution, working to make the stories that are selected come alive including tone and assets, as well as through the timing of scheduling.
You will be the primary point person for original content created by members of the media communications team and the brand marketing team to increase the reputation of the University of Georgia overall, as well as content flowing into the division from all the schools, colleges, units and divisions across UGA. You will create processes to work with media communications and brand marketing team colleagues to develop channel strategies to optimize the reach and engagement of content— including news releases, faculty-staff newspaper, UGA Today news center, eGaMorning, www.uga.edu home page, campus graphics, SEM, organic and paid social, digital display marketing, html emails, and social media.
As a content editor, you will own the content calendar, oversee the editing of copy produced within the division, to ensure it is of the highest quality, in most cases working with the original writer through the rewrite and approval process. You also will be responsible for ensuring that all assets, such as photos and videos, are assigned, produced and ready by deadline.
You will work with clients across the campus to develop compelling content that creates pride about the work being done to enhance the university’s institutional brand and reputation in the state, nation and world. As the schedule allows, you also will produce content for the university’s main channels.
You lead team meetings to update editorial planning calendars and assist with editing/updating the UGA home page, the UGA Today news center and the eGaMorning daily newsletter.
The successful candidate will be able to prioritize, multitask and meet deadlines. While you must be able to work independently, you also should be highly collaborative to work effectively with faculty, administrative staff, students, University administration, the University System of Georgia leadership team, state agencies, and other external business partners. Occasional night, weekend and holiday work may be required.
Knowledge, Skills, Abilities and/or Competencies:
Strong writing, editing and proofreading skills with expertise in Associated Press style. Knowledge of industry standard software including Microsoft Office and Creative Suite. Strong interpersonal skills and the ability to manage several projects simultaneously.
40% Partners with the executive directors of media communications and strategic marketing, sets the strategy, direction, and tone for external relations editorial content, ensuring that all content is on brand, in keeping with the mission, of the highest editorial quality, and effective for specific target audiences and platforms. This would include editing content to ensure the highest quality and identifying needed assets, and then ensuring it is scheduled and published in the proper channels to support UGA’s marketing communications strategy.
20% Coordinate strategically with key on-campus communicators to identify and produce compelling content within the parameters of the university’s brand and communication efforts. Develops editorial priorities and organizes work flow. Strategically evaluate the best channels/formats to share the intended message with the intended target audience. Train university-wide professionals with tools and guidelines.
15% Manage communication campaign collaborations within the Division of Marketing & Communications as well as between the Division of Marketing & Communications and the schools, colleges, units and divisions.
10% Produce content for UGA communication channels that supports the Division of Marketing & Communications strategy. Enhances storytelling through integrated use of video, data visualization, audio, and superb editing; works with creative teams to make recommendations for overall composition, packaging and distribution of multimedia products.
10% Assist in the production of content on the university’s primary communication channels: news releases, UGA Today, eGaMorning, Columns and home page. Serve as a member of emergency communications team, which may require evening and weekend hours.
5% Other duties as assigned.
Apply online at: https://www.ugajobsearch.com/postings/18319