Director of Sales
WGCL-TV, a Meredith station is seeking a highly qualified Director of Sales. The Director of Sales motivates and guides Local Sales Managers and sales staff. The incumbent leads national sales efforts with a focus on new business/digital/non-traditional sales and development. This position oversees achievement of new business budgets; establishes and monitors progress on targeted accounts; conducts sales meetings and performance reviews; establishes and maintains excellent working relationships with advertisers and assists with development of rate and inventory guide. In addition, the Director of Sales oversees sales, and marketing programs, both short and long range, targeted toward existing and new clients.
Essential Job Functions
20%-Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.
20%-Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
20%-Meets with key clients. Assists sales representatives with maintaining relationships and negotiating and closing deals.
20%-Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.
20%-Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
Minimum Qualifications and Job Requirements | All must be met to be considered.
Education: Bachelor’s degree in Sales, Marketing or Business, or a related field, or equivalent training and/or experience.
Experience: Minimum of 10 years related experience with progressive managerial responsibilities. Experience in a top 20 market strongly
Specific Knowledge, Skills and Abilities:
- Must possess advanced knowledge of TV ratings and research.
- Excellent sales skills.
- Excellent leadership skills.
- Strong problem-solving skills.
- Excellent verbal and written communication skills.
- Must possess adaptable and effective neg
- Valid driver’s license and good driving record