The Atlanta Press Club completed a five-year strategic plan in 2011.
The plan includes:
Mission: To serve the professional and social needs of our journalism community and foster journalistic excellence. To advance the public’s interest in and understanding of a free press.
Vision: We are a beacon for excellence in journalism in a changing media landscape.
Strategic Objective 1: Help members navigate changes in the media and their profession.
Strategic Objective 2: Help Atlanta and Georgia understand the value of good journalism.
Strategic Objective 3: Become the venue for leaders and public figures to discuss and Atlantans to learn about today’s most important issues.