Assistant Director, Media Relations – Emory University

Emory University seeks a media communications professional with a keen news sense, superb writing and storytelling skills, and demonstrated success in obtaining high-value, high-impact media placements. Reporting to the Associate Vice President for Media Relations, the media relations officer will play a key role in the development and implementation of integrated media relations and communications strategies that will enhance Emory’s visibility, impact and reputation. Working in partnership with the AVP and other media team members, the successful candidate will identify and develop innovative ways to leverage content in achieving placements in national and international media outlets, including print media, broadcast, social and digital.

Job Description
Emory University seeks a media communications professional with a keen news sense, superb writing and storytelling skills, and demonstrated success in obtaining high-value, high-impact media placements.

Reporting to the Associate Vice President for Media Relations, the media relations officer will play a key role in the development and implementation of integrated media relations and communications strategies that will enhance Emory’s visibility, impact and reputation.

Working in partnership with the AVP and other media team members, the successful candidate will identify and develop innovative ways to leverage content in achieving placements in national and international media outlets, including print media, broadcast, social and digital.

PREFERRED QUALIFICATIONS:
Ten or more years of senior-level communications management experience
Superb writing skills, a sharp news sense, keen analytic abilities
Proven track record in successful national and international media placement
Demonstrated storytelling ability utilizing video and social media
Proven ability to organize, shape, and align priorities and projects
Demonstrated knowledge of/experience in mainstream, digital/online and social media
Demonstrated ability to apply research and strategy in planning
Ability to work effectively as both a team member and a team leader
Understanding of higher education issues
Must exhibit leadership ability and be capable of working independently with minimal supervision to accomplish goals and objectives in a timely fashion
Bachelor’s degree in communications, public relations, or a related field, is required; master’s degree is a plus.
Preferred requirements include: Experience in working for a large, complex organization; experience working for an institution of higher education a plus; experience in issues management and crisis communications preferred
FORMAL JOB DESCRIPTION:
Works with administration to identify programs, research, and cultural and other events appropriate for media relations attention.
Develops and implements promotional strategies and media relations programs to promote the organization locally, regionally, and nationally.
Establishes and maintains relationships with reporters through letters, telephone calls, and personal visits.
Creates media opportunities.
Responds to incoming media inquiries and prioritizes media coverage.
Attends campus events to host reporters on evenings and weekends.
Travels to meet with reporters and editors.
Monitors news to be aware of current events.
Researches issues/trends relevant to higher education.
Develops, writes and edits news releases, stories, articles, letters and other media relations communications materials.
Plans and assigns article ideas for periodicals.
Interviews sources for stories and obtains quotes and background information.
Participates in strategic communication planning and implementation including crisis communication and issues management.
Supervises staff by orienting, training, and providing performance feedback on an on-going basis.
Monitors new developments in electronic communications technology; recommends the acquisition of appropriate new technologies/applications.
Assists in developing distribution procedures and mailing lists.
May be responsible for managing various aspects of social media activities.
Performs related responsibilities as required.
MINIMUM QUALIFICATIONS:

A bachelor’s degree in public relations, journalism or related field. Five years professional experience in public relations, writing, or editing.

DATE REVIEWED/CREATED/MODIFIED: 11/14/11 JB
Operating Unit/DivisionCommunications and Marketing
Full/Part Time
Full-Time
Regular/TemporaryRegular
Minimum Hourly Rate $
23.076923
Midpoint Hourly Rate $30.817308
Minimum Annual Rate $
48000
Midpoint Annual Rate $64100
Additional Job Details
Specific responsibilities include:

• Develops creative and effective ways to tell Emory’s story across multimedia platforms.

• Develops and implements external communications strategies that promote and highlight extraordinary teaching, research, community service, and engagement, as well as the achievements of faculty, students, staff, and alumni.

• Cultivates strong relationships with major local, national and international media representatives, and uses network to identify and leverage media opportunities for the university.

• Collaborates with Communications and Public Affairs division team members, including health sciences colleagues, to develop creative and effective ways to tell Emory’s story across multimedia platforms.

• With the AVP, helps develop proactive approaches to issues management; anticipates potential issues and problems that could have a negative impact on the university; recommends strategies and action plans; and works in close coordination with the AVP for Media Relations and other senior leadership to ensure seamless communications. Serves as university spokesperson, as assigned.

• Helps interpret complex issues for internal and external audiences with the goal of fostering understanding of and building support for the university’s priorities and mission.

• Develops and provides media training sessions for faculty, deans and staff.

• Monitors and assesses news coverage and trends; develops, implements and monitors methods of measuring impact of media relations activities.

• Works with the AVP to develop and maintain a comprehensive crisis communications program for the institution.

To apply, go to www.hr.emory.edu/careers/index.html and search for Job Requisition ID 69367BR